Our competitive edge lies in our ability to serve our customers better. We leave no stone unturned to meet the quality and service standards our customers have grown to expect from us over the years and beyond. This can only be achieved with teamwork and undeterred dedication and determination to satisfy our customer needs.
I came to the UAE in the late 70s and started the business from scratch in partnership with our visionary chairman. I took us a few years to setup the business. It was initially a challenge, but business began to grow gradually. We started small, but kept on growing as opportunities started pouring in. Now we have over 25 internationally recognized brands with us. I have had great support from the team and our chairman who has been with us every step of the way.